In 2021, Meta announced they were betting the company on a vision of the metaverse—a fully immersive digital reality where humans would work, play, and eventually, one assumes, fall in love. Billions were spent. Hundreds of engineers toiled. The result? A platform most people found deeply unsettling.
But they were right about one thing: humans crave intimate experiences that transcend the physical limitations of geography, circumstance, and awkwardness. They just got the execution wrong. Instead of a corporate surveillance metaverse, what if we built something actually human-centered?
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